Principle of the notation:
The two data above (the number of results on Google and the number of
time th equery has been typed on the entire Web) give each one a note on 10.
The two notes are then added to give a note on 20.
If the number of results turned over by Google is very significant (superior to
100 000), we advise you to look for sponsored links, which will quickly be posted
on the search engines and will allow you to be well ranked on this keyword, but
only, of course, if it is often typed on the Web (second criteria provided by
our tool). Natural positioning will belonger and not very easy risk to be... But
nothing prevents you from testing, of course...
If the number of results identified by Google is lower than 100 000, you can "try"
a natural positioning. You can also try the sponsored links, in particular at
the beginning of procedure, because a natural submisison/optimization gives its
first interesting results only after several months.
Good work!